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Beyond the Hype: 4 AI Use Cases Every Business Needs
Explore 4 simple yet powerful ways to integrate AI, reduce customer churn, scale social traffic, boost efficiency, and get the lead on your competitors.
Maxi Veloso
August 19, 2023
In today’s Future Friday…
🚀 Make the AI leap, no matter your business size
💡 Place asymmetric bets and win big with AI-powered solutions — success stories
🎯 Get immediate, comprehensive AI performance solutions for your LLMs
🤩 The single solution platform that's heaven for devs and CX at the same time
😉 And more…
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Hey there, welcome to another Future Friday!
Today's topic and title are inspired one of the ideas to marinate: Leveraging AI-powered solutions and gaining that edge. It's like placing asymmetric bets where the odds are stacked in your favor to win big
Trust me, you won't want to miss this one.
From Edison to AI Innovation
Electricity. Telephones. Automobiles. Television. And now, AI.
What do all these have in common? They stand as some of the most disruptive technologies in history.
Most might not realize it yet, but AI emerges as our era's groundbreaking technology.
Unlike its predecessors, AI offers a unique advantage: a remarkably low barrier to entry.
AI isn’t just for tech giants, but for every business of every size. So, why aren’t more business founders maximizing this?
The answer is simple: They’re terrified of change.
But the real question is: Are you?
🏆 Golden Nuggets
Businesses leveraging AI (no matter how small) are more likely to outshine competitors, with a significant edge in growth and innovation.
It’s more than possible for AI newcomers to transform traditional workflows with AI-driven innovations.
AI is making waves in so many areas. AI chatbots could help businesses save $2.3 billion by 2023. And here's a fun fact: 91% of consumers are totally into AI-powered marketing.
💰 Impact On Your Business
The business landscape is more competitive than ever - and the ones that stand out are those that use AI.
The gap between businesses that leverage these technologies and those that don't will only widen in the coming years.
A new McKinsey study found that businesses using AI are 23% more likely to report revenue growth of 10% or more, while the MIT Sloan Management Review found that businesses using AI are more likely to be innovative and outperform competitors.
Leveraging AI strategically isn’t just smart—it's essential for survival.
💡 AI Success Stories that Inspire The Best Use Cases
Just take a look at Brinks Home, an emerging leader in smart home security. But guess what? They weren't always at the top.
They were drowning in false alarms, getting side-eyes for their "meh" and bad customer support, and their personal touch was... well, kinda ghosting.
But here's the twist: They didn't just throw in the towel. They sprinkled some AI fairy dust by finding the right AI platform partner and transformed their game.
The result? False alarms took a nosedive by 90%.
Customers started feeling like they were part of the Brinks fam, not just another ticket number.
And for those of us who dread the onboarding process?
Brinks made it feel like a breeze, cutting down the time from days to mere minutes.
The Brinks Home Security test allowed OfferFit to see its AI adapting through a real-world case.
Both companies see opportunities to expand the partnership and its impact on the customer lifecycle.
“We know that AI is the future of marketing personalization, and pilot programs like the one that Brinks Home Security just completed demonstrate the value that machine learning can have for a business and on its customers.”
And the icing on the cake? Their Trustpilot score is shining bright at 4.8 out of 5. That's some serious glow-up energy! 🔥
Brinks partnered with Offerfit
⚒️ Actionable Steps
AI All The Way: If Brinks can pivot with AI, you can too. Find those rough edges in your biz and let AI smooth them out.
Dream Team Time: Brinks vibed with OfferFit. Who's your AI tech partner?
Test the Waters: Dive into AI, but dip your toes first. Test, refine, then make a splash.
Heart Over Hardware: AI's cool, but it's the human touch that makes the magic. Keep it real with your customers
💡 Ideas to Marinate
Personalize It: In this digital age, making your customers feel seen and heard is gold. How can AI help you craft that personal touch?
Speedster Mode: Brinks went from zero to hero real quick. Where can you inject some speed in your operations?
Pivot Point: Every challenge is a hidden opportunity. What's bugging you in your biz right now? Maybe that's your golden ticket to innovate and shine.
🏆 Golden Nuggets
Brinks is banking big with a fivefold ROI from their AI moves. That's some next-level gains.
Their jam with OfferFit? It's not just techie talk; it's about creating genuine, heart-to-heart connections. They're in it for the long haul, building trust and relationships at scale with AI.
AI's the future, but it's the brands that vibe with their audience that'll be the real MVPs.
Another great use case example is how Buzzfeed is using AI to boost engagement as social traffic wanes.
Ever taken one of those Buzzfeed quizzes? Well, now they've got these "Infinity Quizzes" powered by AI, making them super interactive.
They've noticed that their AI-generated content is getting a lot more love than the usual stuff.
Jonah Peretti, the big boss at Buzzfeed, shared that they're ramping up AI-powered content to get more folks directly onto their site. And since then, they’ve doubled their AI content.
 From Iceland |  To Senegal |
They're also playing around with chatbot games and cool AI visuals. One of their AI pieces imagined what Barbie's dreamhouse would look like across the US, and it blew up on TikTok and Instagram!
ℹ️ Why This Matters Today
Either Brinks or Buzzfeed's AI game plan is a wake-up call for founders: Embrace tech to enhance user engagement and stay ahead in the digital race.
It's all about evolving and keeping your business fresh and relevant. A savvy strategy for future-proofing any business 👍
⚒️ Actionable Steps
Want an AI strategy with your own flavor? Here's a quick guide:
Goal Setting: Start by pinpointing your main goal. What's your AI dream?
Data Gathering & Tool Picking: Then, gather data to feed your AI and choose the right tools for the job. Find what fits your needs.
Collaborate: Get some AI pros on your side and test things out before going big. Try it out, then refine.
Team Talk: Educate Your Crew. Get everyone on the AI train and keep them in the loop.
Listen Up: AI's always evolving, so keep up! Always listen to user feedback.
Ethics First: Always respect data privacy and use AI responsibly.
It's essential to tailor your strategy to your business's unique needs and audience. AI is a tool – it's how you use it that will set you apart.
💡 Ideas to marinate
AI Barbie’s dreamhouse by Buzzfeed was a low-investment x high-awareness strategic decision.
As AI becomes more integrated into digital media platforms, what ethical considerations should your company keep in mind?
Hot AI applications and updates of the week
Get immediate, comprehensive AI performance solutions for your LLMs
Now, speaking of cool tech, Arthur's got something new for business founders: an open-source tool called Arthur Bench.
It's like a GPS for large language models, helping you pick the right one for your business. Efficiency boost, cost savings, and revenue generation—all at your fingertips.
Arthur Bench has the power to select the most effective LLMs for your enterprise, ensuring you remain at the forefront of the AI evolution–the right and easy way.
“You could potentially test 100 different prompts, and then see how two different LLMs — like how Anthropic compares to OpenAI — on the kinds of prompts that your users are likely to use”
🏆 Golden Nuggets
Arthur Bench helps in understanding differences between LLM providers, with metrics on accuracy, readability, hedging, and other criteria.
Arthur is collaborating with industry giants like AWS and Cohere to enhance the tool's capabilities.
💰 Impact On Your Business
Efficiency: Faster benchmarking means a boost in efficiency. It’s as simple as that.
Costs: Save costs by selecting the right LLM without the work.
Revenue: Revenue generation becomes a breeze when using Arthur Bench to generate investment analyses swiftly.
💡 Best Use Cases
Financial Services: Generate investment analyses faster.
Vehicle Manufacturers: Convert equipment manuals into LLMs that can answer customer inquiries efficiently.
Media & Publishing: Platforms like Axios HQ are using Arthur Bench for product development, ensuring consistent LLM evaluation across features.
A single solution that's heaven for devs and CX at the same time — yes, it exists
Remember Andrew’s piece about vector embeddings explaining why “context is all you need”? — Multimodal vector search, as showcased by Marqo’s fresh take, revolutionizes the search experience.
By blending text and images in searches, they're making things more spot-on for users.
💡 Best Use Cases
E-commerce Platforms: Help shoppers find that perfect item by looking at both its picture and description.
Image-heavy Applications: Let users search with words and pictures for spot-on results.
Personalized User Experiences: Remember users' past likes and searches to serve up just what they're after.
Check out this article on how both text and images can be used for multimodal search.
Build Entire Apps with One Prompt?
Is this even possible? — Check this out and more on our socials.
Remember, the future of business is now, and AI is your guiding light. Embrace the possibilities, innovate fearlessly, and watch your venture soar.
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Thanks for reading, and until next time. Stay primal!
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