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- Struggling with AI? This Is The Approach That You May Be Missing
Struggling with AI? This Is The Approach That You May Be Missing
Transforming Your Brand with Human-Centric AI Innovations
Maxi Veloso
May 26, 2023
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In Today’s Caveminds Journey…
🌊 Diving into your business’ AI Blue Ocean
🍺 404 sessions inside an epic “Hold my beer” Conference
😵 AI into Ads — we told you!
🔧 Some really amazing tools
As every Friday, we bring some fire for your weekend!
🚨An important update:
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Alright, let’s get started!
DIVING INTO THE AI BLUE OCEAN 🌊
TOPIC OF THE WEEK 💡
Let's be real - as an entrepreneur, you're constantly on the hunt for fresh ways to innovate. But just hopping on the AI bandwagon 'just because' can often lead to more headaches than high-fives.
So, the real question is:
What unique value will AI bring to your customers?
This should be as distinctive as your brand itself. It's all about finding that sweet spot where technology meets your unique brand promise. – Sounds exciting, doesn't it?
Today we’ll study an example that embodies this. When you think of the intersection of AI and experiential marketing, Deeplocal is leading the way. And let me tell you, they are not another quick-startup-quick-bucks kinda company.
They've been using AI for nearly a decade to create unique events for big names like Google, Adult Swim, and National Geographic.
Their success lies in this hybrid approach, combining human creativity with AI to build extraordinary experiences.
One of Deeplocal experiences.
On the nontech side, we’ve never had to convince a client to use AI. We’re in the business of creating human experiences out of a client’s brand or platform.
– This is what Patrick Miller says about how AI can help deliver human experiences that are both magical and relatable. And this is the kind of blue ocean that Deeplocal has created.
The future of AI in business is here.
And it's more human than you might think.
So, ask yourself:
What's your blue ocean?
How can AI open up new possibilities for your brand?
This isn't just about using AI to boost your marketing campaigns. Remember that good technology in your product should be intuitive and seamless, while also engaging and personal.
Technology is at its best and the most empowering when it simply ‘disappears.
AI NEWS THAT MATTERS TO YOUR BUSINESS 🗞️
You know how it goes in the world of tech, right? You blink, and there's another game-changer on the horizon. Their newest whizzbang? Microsoft bringing Windows 11 AI Copilot, Bing Plugins and Bing Browsing into ChatGPT, GitHub Copilot integration in Windows Terminal, an AI Hub in the Microsoft store, and like 404 more groundbreaking updates – yes, literally 404 sessions.
Sooo many topics were covered. We're talking masterclasses, live demos, no-holds-barred interviews, all packing knowledge on everything from AI to Cloud, to every developer tool under the sun.
Seriously, I encourage you to check it out because many of these sessions are a ticket to turbocharge your business, but only if you dare to seize it. 🎯
And really, no excuses to procrastinate on them. The golden nuggets of these sessions are literally spoon-fed to you – highlights, full-on videos, even transcripts you can clutch in your hands. So don't dilly-dally!
Well, I'll be – now we can share conversations without having to send awkwardly cropped screenshots? Finally, OpenAI!
Imagine googling 'home workout equipment' and instantly, an ad greets you: 'Sculpt Your Body at Home with our Top-notch Workout Gear' – Bang. 💥
In a landmark move, Google is introducing artificial intelligence to Google Ads. As Andrew boldly stated a few weeks ago, we’re at a critical juncture where the future of search is undergoing a profound transformation right before us.
Why does it matter for your enterprise, you ask?
It's quite simple.
These AI-powered ads promise more personalization, contextuality, and intelligent bidding.
In real terms, this implies advertisements that resonate more with the viewer, leading to increased engagement and better return on investment.
The introduction of AI into the advertising sphere means more efficient ad creation and management, freeing up your precious time to focus on business expansion and innovation.
With AI reshaping the advertising landscape, isn't it time your business embraced this transformation and leveraged it to its advantage?
The next chapter in advertising efficacy has begun. Better keep your fellow cave-dwellers close 😉
By the way…
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Be part of this growing community of founders adapting toward the future of AI together. 💪
TOOLS OF THE WEEK 🔧
kadoa.com is an AI-powered web scraping platform that effortlessly transforms the unstructured data on the internet into actionable information. Leveraging generative AI, Kadoa automates data extraction, transforming websites into APIs and delivering required data without the need for custom coding or intricate setup. Ideal for tasks such as lead generation, price monitoring, job posting tracking, financial insights, and market research.
CommandBar.com is a comprehensive in-app assistance platform that transforms your help resources into easily searchable content, right where your users need it. It integrates seamlessly with your existing tools, requiring no code, to provide intuitive help, natural language search, and subtle prompts, thereby elevating the user experience.
Zeda.io is a product management software that brings all the things needed to define, manage, and collaborate on your product in one place. A smarter, simpler, and more efficient way to plan and execute your product management with your stakeholders
Alright, that’s all for today, folks!
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🌄 CaveTime is Over! 🌄
Thanks for reading, and until next time. Stay primal!
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