7 Innovative AI-Powered Playbooks & Tools to Transform Your Sales Team into Deal-Closing Sharks

Sales on Autopilot: This AI Software Knows Your Customers Better Than You Do (and Closes More Deals)

In today’s Future Friday…

  • How to Stop Losing Winnable Deals | Adam Rubenstein from Traq.ai

  • Outsell, Outsmart, Outperform: The AI Features Setting New Sales Records

  • The 4 Must-Have Features of AI-Powered Sales Software That Seal the Deal

  • Unlocking Superhuman Sales Teams: How AI Can Double Your Conversions and Free Up Your Sales Reps

  • Tired of Hiring Sales Rockstars? Build Them: How AI Can Coach and Upskill Your Sales Team.

In today's data-driven world, founders face a constant challenge: turning information into actionable insights that drive sales growth.

Today, we reveal the 7 AI-powered sales software features that will transform your team from data divers into deal-closing sharks.

Join 9,000+ founders getting actionable golden nuggets that are tailored to make your business more profitable.

TOPIC OF THE WEEK

The Must-Have Features That Will Make Your AI Sales Tool Unstoppable

Your sales data is a goldmine of untapped potential. But most sales teams – bombarded with information – are stuck digging through spreadsheets and reports, missing the real opportunities that matter. 

AI-powered sales software is the pickaxe you need to unearth hidden insights, personalize interactions, and close deals faster than ever. 

But not all AI software is created equal. So, how do you choose the right one?

It all boils down to identifying key features that directly contribute to your sales team's success and, ultimately, your bottom line.

We spoke with Traq.ai co-founder Adam Rubenstein to get some guidance on what effective AI-powered sales software should look like and how it can transform your sales team and skyrocket your revenue.

Right this way for all the need-to-know intel.

What an indispensable AI sales software should look like:

1. Automated Summaries and Action Items

You know how time-consuming it can be to manually summarize each call and extract actionable insights.

This is where AI shines, automating the process to ensure no critical information is missed, and every follow-up action is clearly defined.

Look for AI sales software that provides:

  • Detailed summaries of sales calls, capturing the essence and key points of each conversation.

  • Insights into customer concerns and objections, allowing for targeted follow-up discussions.

  • Suggestions for improvements in sales tactics based on conversation analysis.

This functionality ensures that sales reps can quickly grasp the outcome of each interaction and know exactly what their next steps should be.

Impact on your business: Equipped with this level of detail and insight, your sales team can approach follow-ups with unmatched precision, addressing specific customer concerns and demonstrating a level of attentiveness and professionalism that sets them apart.

Real-world application: Imagine wrapping up a sales call and immediately having a summary that not only reminds you of the key discussion points but also highlights the client's hesitations about the delivery timeline and legal concerns. 

Your follow-up email can then address these specific points, showing the client that you were listening and are proactive in finding solutions.

This attention to detail can be the difference between closing the deal and being the one who's just a step behind.

So I have a call summary. I go in, and I'm better prepared, and I come across as more prepared and more thoughtful than the person I'm competing with.

Adam

2. Risk and Opportunity Detection

AI is changing the game by picking up on the subtle cues in sales chats that might slip past even the most experienced salesperson.

Adam said AI should be able to detect potential risks and opportunities within a sales conversation. 

Your go-to AI sales tool should effortlessly:

  • Catch those red flags where a customer's concerns or objections might not have been fully addressed.

  • Pinpoint moments where what you're offering lines up just right with what the customer is looking for, highlighting successful sales tactics.

  • Analyzing conversations en masse to detect common themes, objections, or questions that recur, providing a macro view of customer sentiment and needs.

Impact on your business: It's like giving your sales and marketing playbook an upgrade based on what's actually happening in the field.

If you start noticing a pattern of concerns popping up in chats, it's a heads-up to maybe tweak your marketing message or prep your sales team with better responses.

“Let's make sure [the customers] are getting more of what they need and less of what they don't need.

That can be addressed by looking at what is being said during the sales conversation and figuring out what are their questions, what are they asking about, is it already on the site, and is it well explained? And if it's not on the website, maybe it should be on the website.”

Adam

Real-world application: Let's say your AI tool notices a bunch of potential customers are tripping up on the same thing during their chats.

This is gold for your marketing team – it's their cue to make sure they're clearing up this confusion right off the bat on your website or in your ads. 

And for your sales folks, it's about getting them ready to smooth over these bumps in the road before they even pop up.

It's all about making sure your team is speaking the same language as your customers, making every interaction count.

3. The Information You Need to Sell Better

Adam shared a story about a client who wanted to dive deeper than the usual analytics.

The sales leader wanted to know a few things about his team: Are the team members making a solid first impression? Are they steering the conversation or just going with the flow? 

“I want this snapshot so I can quickly evaluate my team. He felt that these are the areas that they're weak on, and so he could quickly say, ‘Okay, this person needs to be reminded that they are not reviewing the benefits of our technology.

And this other person is neglecting to get the follow-up call or close the deal at that moment. So he gave this leader the information he needed to win more deals.”

Your AI sales sidekick should be a pro at:

  • Offering personalized insights that match your team's unique needs, from rapport-building to closing strategies.

  • Providing a clear snapshot of where each team member shines and where they might need a nudge.

Impact on your business: As a founder, having a clear, data-backed view of what's working and what's not allows you to steer your sales team effectively. It ensures that your sales process remains dynamic, evolving with your business and the market.

Real-world application: With these tailored insights, you can track the success rate of different sales approaches but also offer insights into why certain strategies succeed. This level of understanding also enables you to give precise feedback and advice.

4. Targeted Sales Coaching

This is where Adam introduced a game-changing feature – the ability to create coaching libraries.

This addresses a fundamental challenge in sales training – transferring the innate skills and tactics of top performers to the rest of the team, especially those new to the field. 

By analyzing a wide range of calls, the software can identify best practices and common pitfalls, creating a repository of real-life examples for training purposes.

This can help standardize high-performance sales behaviors across the team.

A standout AI sales tool should provide:

  • The capability to build a repository of successful sales conversations, organized by specific topics.

  • Features for annotating and sharing particular conversation segments for focused coaching and feedback.

Impact on your business: Implementing an AI-powered coaching library can significantly enhance your sales team's learning curve. New team members can quickly absorb effective strategies and techniques, essentially learning from the best. 

Putting it into practice: Picture a new sales representative joining your team and spending their initial days engaging with a curated selection of sales calls from your top performers. They learn firsthand how to navigate challenging questions about pricing or competition. 

Powerful, isn’t it? Let’s dive deeper into how AI can coach and upskill your sales team in the next section.

CAVEMINDS’ CURATION

Maximizing Selling Time with AI Efficiency

Most salespeople find that only a third of their working hours are actually dedicated to selling.

The bulk of their time gets swallowed up by administrative tasks, meetings, and lead generation efforts – leaving them with roughly 13 hours a week for direct sales activities like emailing prospects or making calls.

If I can give them 5 to 7 hours back, I'm giving them 40% to 50% of their time to do more sales so they can increase their productivity. But where we can take this is unimaginable.

Adam

ℹ️ Why This Matters Today

Every hour saved from admin work is an hour gained for nurturing leads and closing deals.

AI has the potential to give back precious hours to sales reps for more high-value activities.

So now, you and your sales team aren't just working harder, you’re working smarter.

With AI digging through thousands of sales conversations, you suddenly have a goldmine of insights at your fingertips. You discover patterns and strategies that lead to wins.

For instance, if you have a thousand conversations recorded, AI can analyze these to pinpoint what differentiates a successful sale from an unsuccessful one. 

Say AI analysis reveals that calls made on Tuesday mornings have a higher success rate. Maybe it’s about the order in which key decision-makers are approached or the ideal time to make a call. 

Think of these insights as actionable strategies that could help your team understand the "why" behind the data, leading to more wins.

“There's data embedded in these conversations that can be used to analyze and develop a better sales methodology, and none of us have been using it.”

⚒️ Actionable Steps

Coaching is one area where you can leverage AI-powered insights to create personalized training programs for sales reps. 

For example, AI analysis identifies that sales representatives are struggling with handling objections related to price. To address this:

  • Hold a training session focused on objection handling, using real AI-analyzed scenarios to role-play and practice.

  • Pair less experienced sales reps with those who have demonstrated strength in overcoming price objections for shadowing and mentoring.

  • Track the performance of sales reps in handling price objections over time, providing individualized feedback and additional resources as needed.

Speaking of roleplay and coaching we have an amazing conversation with one of the leading AI Startups focused on roleplay personas.

If you want to learn more about how to turn your average SDRs into top performers in no time, stay tuned for our upcoming podcast.

NEEDLE MOVERS

Google and Hugging Face are teaming up in a strategic move that's all about making it easier for developers to bring their AI dreams to life using Google Cloud's resources. 

This collaboration is a big deal because it means developers can use Hugging Face's open-source models and supercharge them with Google Cloud's tech, including its specialized AI platform Vertex AI, as well as its powerful tensor processing units (TPUs) and graphics processing units (GPUs).

The thousands of organizations and developers using Hugging Face will get to train, fine-tune, and deploy their models on Vertex AI. They're making it super easy, too – just a few clicks on the Hugging Face platform and you're good to go, even offering a "do it yourself" approach with Google Kubernetes Engine for those who like to get their hands dirty.

Meta has dropped a hot new guide for anyone looking to level up their conversations with Large Language Models (LLMs). 

Dubbed 'Prompt Engineering with Llama 2', this guide is a treasure trove of tips and tricks designed for developers, researchers, and AI enthusiasts who want to get the most out of their interactions with these advanced AI systems. 

The guide is interactive, so you can dive in and start applying these practices in real time.

That’s it for today’s Future Friday!

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